The Local Search Pros

Sample Website Audit

This is an example format of what you’ll receive with the free website audit.
Prepared by: The Local Search Pros
Date:

Executive summary

Goal: increase booked consults/calls by removing friction on mobile, clarifying the next step, and ensuring tracking is capturing conversions.

Top 3 conversion leaks

  1. Primary CTA (call-to-action) not prominent on mobile. Move “Book now” above the fold and add a sticky call/book button.
  2. Form friction. Reduce fields to name + email + website + goal; confirm success with a thank-you page.
  3. Offer clarity. Add one sentence explaining who it’s for and the outcome (bookings/calls), not “SEO” jargon.

Top 2 technical issues

  1. Speed (mobile). Compress oversized images, reduce scripts, and fix render-blocking resources.
  2. Tracking sanity. Ensure Google Analytics is present and conversion events exist for call, booking, and form submit.

Fix order (fastest ROI)

  1. Make booking/call CTA unmissable on mobile
  2. Fix broken/slow booking path + reduce friction
  3. Confirm tracking for call/booking/form
  4. Clean up titles/H1s on top 3 pages

Recommended next step

If you want this handled end-to-end, choose one:

Option A: Lead Fix (one-time)

$950–$1,500 depending on scope
  • Mobile speed + conversion fixes on key pages
  • Booking/call CTAs made prominent
  • Fix obvious technical issues
  • Tracking check for calls/booking/form

Option B: Website Care Plan (monthly)

$399/month
  • Weekly updates (as needed)
  • Security + backups
  • Uptime monitoring
  • Small fixes/edits (up to 1 hour/month)
  • Basic tracking check (Google Analytics + key buttons/forms)

Want your audit?

Go back and request it here: thelocalsearchpros.com/#audit